“So persevere, if necessary. For success attends only those who persevere, who see their goal steadily and aim for it unswervingly… who persevere with dedication and faith in the cause they are fighting for…”
The author, Ruth Heredia’s connection with Amul dates back to the inauguration of the Amul Dairy when, aged four, she presented a bouquet to the guest of honour, Pandit Jawaharlal Nehru. She and her family have sampled the taste of Amul Condensed Milk and Amul Cheese through their various progressive stages.
Ms Heredia is an occasional writer, and sometimes lectures on her favourite subjects: music, literature and history. She has a post graduate degree in English, has been a librarian, loves animals (especially dogs), and enjoys a good movie or a tennis match.
The Amul India Story is a stimulating excursion into a dream that is now reality. Blessed with the vision of Sardar Vallabhbhai Patel, a patriot, the book traces the birth of a small movement in Gujarat, the Kaira District Cooperative Milk Producer’s Union and its evolution into a fantastic new paradigm of development. A fast-paced narrative, laced with several fascinating anecdotes, the book chronicles the daring initiatives and dynamism displayed by a team of committed individuals – a farmer, Tribhuvandas Patel, a professional manager, V.Kurien and a technologist, H.M.Dalaya. This is a story of faith, empowerment, and dream realization, with all the elements that make a story more interesting – passion, humour and the thrill of anticipation…