The Amul India Story - (1970)

Banner: Gujarat Co-operative
Director: Ruth Herediya

Total Length: 20 mins.

Synopsis: "So persevere, if necessary. For success attends only those who persevere, who see their goal steadily and aim for it unswervingly... who persevere with dedication and faith in the cause they are fighting for..."
The author, Ruth Heredia's connection with Amul dates back to the inauguration of the Amul Dairy when, aged four, she presented a bouquet to the guest of honour, Pandit Jawaharlal Nehru. She and her family have sampled the taste of Amul Condensed Milk and Amul Cheese through their various progressive stages. More>>